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Just got high-end workstations for all your staff? You are wasting money.
Did you get the latest and greatest Artificial Intelligence SaaS software subscription? You are wasting money.
Flat screen TVs, fancy marketing automation programs, and a managed service provider (MSP) who just outsources all the work they tell you they are doing for your business? You are wasting money.
Listen… I live and breathe technology sales. When you buy those fancy workstations, people like me make more money. But the truth is, I know that businesses are all too quick to just waste more money than is necessary on technology.
Of course, you have to be willing to invest in giving your team the tools they need to do their best work. And you must be willing to take risks in order to leverage technology to improve the efficiency of your business. However, it is important to invest the right way, and not just spend because “technology matters”. Here are 5 of the biggest reasons I see businesses waste money on technology:
1. “We want to be on the cutting-edge.”
I love people who are passionate about futurism. The kind of people who read Diamandis and Bostrom. However, unless you are in big tech or a tech startup…
